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Showing posts with label Applied Behavioural Science. Show all posts
Showing posts with label Applied Behavioural Science. Show all posts
17 August 2016

Loss Aversion in a Package

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We bought a set of two HP ink cartridges (black and color) and they came in this packaging. Even if we know that we were supposed t...
18 May 2016

Unlearning in Behavioral Science

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Recently I came across various materials* which state that many of the things I learned in grad-school at Erasmus University aren’t as I’ve...
2 February 2016

Look Beyond What You See! Loosing on One Hand, sometimes, Comes with Larger Gains on the Other

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Not very long ago, I wrote a post regarding the not so fortunate habit of small entrepreneurs of focusing on loses on small mental accounts...
14 January 2016

4 Behavioral Science Reasons Why Recently Dead Artists’ Album Sales Sky-Rocket

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A couple days ago, David Bowie passed and (apparently) his albums sell like warm bread during a famine. Nothing New! A few years ago, after...
7 December 2015

The Self-Defeating Fight against Vaccination Refusal

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In reaction to the persisting decrease of vaccination rates in developed countries, public authorities, the media and non-profits counterac...
3 December 2015

Do I Really Need a Financial Incentive to Recommend a Service / Product?

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Shortly after my wife and I moved to the USA, I noticed an announcement in the apartment building we live in that said: “recommend a friend...
2 comments:
23 November 2015

Is Overconfidence Bias All that Bad?

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A while back Daniel Kahneman said in an interview that if he would have a Magic Wand he would eliminate overconfidence. The article fu...
20 November 2015

When to Fire a Cannon and When to Use a Precision Knife in Behavioral Design

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When designing and testing a behaviorally informed intervention, there are two extreme approaches: (1) Precision Knife Approach and (2) Fir...
1 comment:
29 October 2015

Behavioral Science Explains the Failure of Free Markets

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Most of you know me as a behavioral science guy, but I have to make a confession: my initial training is in Economics and business administ...