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Showing posts with label Behavioral Design. Show all posts
Showing posts with label Behavioral Design. Show all posts
18 May 2016

Unlearning in Behavioral Science

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Recently I came across various materials* which state that many of the things I learned in grad-school at Erasmus University aren’t as I’ve...
2 February 2016

Look Beyond What You See! Loosing on One Hand, sometimes, Comes with Larger Gains on the Other

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Not very long ago, I wrote a post regarding the not so fortunate habit of small entrepreneurs of focusing on loses on small mental accounts...
3 December 2015

Do I Really Need a Financial Incentive to Recommend a Service / Product?

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Shortly after my wife and I moved to the USA, I noticed an announcement in the apartment building we live in that said: “recommend a friend...
2 comments:
2 December 2015

What Is NOT Happening: The Wisdom of the Insect Screen

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When we analyze a situation (or simply are awed by it), we look at what is happening and, naturally, try to understand why. When designing ...
20 November 2015

When to Fire a Cannon and When to Use a Precision Knife in Behavioral Design

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When designing and testing a behaviorally informed intervention, there are two extreme approaches: (1) Precision Knife Approach and (2) Fir...
1 comment:
19 October 2015

Shooting Yourself in the Foot with Focus and Loss Aversion

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My wife and I are (re)visiting The Netherlands for a few days and we rented an apartment via booking.com. When we arrived, the owners asked...
2 October 2015

Behavioral Science Meets Marketing Communication and UX Design

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On September 21 st I gave two workshop sessions on how behavioral science can improve marketing communication and UX design, respectively....
19 September 2015

The Nudge is Not Enough! The Love Story Between Behavioral Science and Practical Applications

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A couple of weeks ago I published this post on BehavioralEconomics.com  Thank you Alain Samson for the invitation. A romantic relations...
2 September 2015

The Short Bucket List: A tool for making memorable gifts

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This week I attended a Design Thinking workshop in Washington DC. The aim was to improve the gift giving experience. As I am quite bad with...
28 August 2015

Explicit and Implicit Physical Cues for Social Norms

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In many models describing human behaviour, including my own 4D model, social influences and the physical environment are seen distinctly. H...