Nick Naumof

Recently I came across various materials* which state that many of the things I learned in grad-school at Erasmus University aren’t as I’ve...

My wife and I are (re)visiting The Netherlands for a few days and we rented an apartment via booking.com. When we arrived, the owners asked...

On September 21 st I gave two workshop sessions on how behavioral science can improve marketing communication and UX design, respectively....

When I go to the gym, unconsciously (habitually) I take the elevator. My usual work-out is around 35 minutes (+/- 5) and the main purpose i...

In the past weeks the Situation of Greece and its debts have been on the forefront of the main news channels in the world. Of course, t...

A couple of days ago I noticed that some of my connections on Linked In were answering a question posted publicly. I do not want to name na...

The Framing Effect is probably the best know implication of loss aversion. A piece of information can be framed either as a gain or as ...

Last weekend we went shopping (as usual for most people) and I noticed this very interesting, smart, but deceiving piece of merchandising. ...

Early this year, the Romanian Government, through the Finance Ministry, decided to organize a lottery of receipts. The aim was to encourage...

Two weeks ago I gave this interview for Adrian Swinscoe’s blog. In it I explain my view on applying behavioural science in service design. ...

Last year (2014) I had the largest number of flights in my life. Alongside the convenience of fast traveling, flights come with several inc...

At the end of 2014, my beloved wife and I spent six days in Istanbul. Apart from the traditional touristic attractions, which are truly ast...