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Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
11 January 2016

The More You Buy, The More You Pay

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Advertising for retailers often includes phrases such as The More You Buy, The More You Save . Yet the truth isn’t always so. While it is o...
14 December 2015

How to Overcharge by Giving Discounts Indiscriminately

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While Discounts are generally used to increase sales’ volume by decreasing prices and creating “buzz”, I encountered an interesting way in ...
3 December 2015

Do I Really Need a Financial Incentive to Recommend a Service / Product?

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Shortly after my wife and I moved to the USA, I noticed an announcement in the apartment building we live in that said: “recommend a friend...
2 comments:
19 May 2015

Smart, but Deceiving

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Last weekend we went shopping (as usual for most people) and I noticed this very interesting, smart, but deceiving piece of merchandising. ...
5 March 2015

Behavioural science is a gold mine for service design and customer experience – Interview with Nicolae Naumof on Adrian Swinscoe’s blog

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Two weeks ago I gave this interview for Adrian Swinscoe’s blog. In it I explain my view on applying behavioural science in service design. ...
26 January 2015

When Home Delivery Meets Self Service

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Home delivery and Self Service definitely are trends in retail. (Some) The Dutch managed to combine them wonderfully... Yes, that...
11 January 2015

Reason to Believe or Reason to Not Doubt?: A Behavioural Science Perspective on Branding

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In branding and, more specifically, brand communication there is the concept (element) called reason to believe . In a nutshell, reason...
5 January 2015

Applied Behavioural Science the Istanbul Way

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At the end of 2014, my beloved wife and I spent six days in Istanbul. Apart from the traditional touristic attractions, which are truly ast...
2 comments:
22 August 2012

What’s the Price of a Kilogram of House? Or of a liter of Tooth Paste? … Prices and Units of Measure

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Prospect theory teaches us that virtually any value is perceived as a gain or a loss depending on a reference point. Another teaching of p...
5 May 2011

How to get smarter … and costly signaling theory.

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About two years ago I wrote a post on this blog on “How to get smarter” (in Romanian) and every few days I get visits from people who search...
4 October 2010

After a lot of team work...

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After a lot of team work we finished our assignment for Consumer Behavior. The assignment was to make a brand map (using BCM method) and com...
19 June 2010

Naming de te doare capul

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Anunt pe facebook... . "Cauti prietena (o poza siropoasa rau de tot) Descopera adevarata dragoste in agatama.ro" . care cel mai p...
18 June 2010

Chivu, Bergenbier, Lobont, Ursus, Nationala, Branding, Fotbal

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Pentru multa vreme Bergenbier a fost sponsor al echipei nationale de fotbal a Romaniei. Brandul Bergenbier a fost unul dintre cel mai bine c...
28 May 2010

Creativitate versus cunostinte, proceduri si algoritmi

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De foarte multe ori am fost perceput ca un adversar al creativitatii. Nu am nimic impotriva creativitatii atat timp cat ea este folosita can...
25 May 2010

Ce inseamna cu adevarat MARKETING

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De cativa ani incerc sa transmit ideea ca marketingul nu e comunicare. La un moment dat credeam ca am eu o problema pentru ca paream a fi pr...