Nick Naumof
Applied Behavioral Science Consultant | Trainer | Writer | Thinker
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10 December 2012
A Bird and a Computer in the Brain (Two Systems of Thinking)
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The popular belief is that people are fully rational, that they do all kind of cost-benefit analyses and somehow always reach the optimal ...
Despite Seldom Encounters With Foreigners or Immigrants Some People Have Strong Xenophobic and Racist Attitudes… It’s Not Despite; It’s Because (9)
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The idea of this post came while I was chatting with a Dutch gentleman who mentioned several times that people in the East of The Netherl...
7 December 2012
Are You Sure You Want This?
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One of the fundamental assumptions of rationality and normative economics is that people’s preferences are stable. In other words it goes ...
6 December 2012
Ups and Downs of Psychological Distance
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We have learned in school that distance is spatial. For example young people in Europe learn that Australia is far away and North Africa ...
Effects of Framing Outcomes
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Do you know the difference between tax evasion and financial (tax) consulting? The only difference is the point of view. … or at least wh...
5 December 2012
Loss Aversion and its Implications
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People don’t like to lose things or money. Earlier this year I wrote a post called “ It’s hard to say good bye ” which described applied...
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