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19 April 2013

How Clothes and Uniforms Influence our Judgment and Behavior

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One of many typical games children play is dress up . They pick some clothes, many of which belong to the parents, and play different role...
13 April 2013

The Secret Behind Complicated Application Procedures

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Take for example all the complicated and time consuming application procedures for getting admitted into a good university. Apart from hav...
13 March 2013

How to Buy Pasta in a Foreign Country - Social Proof

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In an earlier post on social influences on our own behavior  I have addressed the topic of social conformity, mainly from the perspective ...

The Similarity between a Colonoscopy and a Holiday

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We live in a world full of “stuff”, of material possessions powered by the almighty philosophy of consumerism. Of course there are places ...
12 March 2013

SUV over Dental Work; Belgian Beer over Book and Savings alongside Loans – The Money Jars in Your Head or About Mental Accounting

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One major property of money is that it is fungible. To put things simply, any amount of money is perfectly replaceable by another equal a...
11 March 2013

Beautiful People are Smart and Kind – The Halo Effect

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Is George Clooney a kind person? I guess, most of my lady readers will answer “Yes”. However, there is no solid base for this answer in th...

The Fall of the Western Roman Empire and Marketing Communications “Classics” - Anchoring and Adjustment

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Probably the most known empire in history is the Roman Empire (at least for cultures with European roots). The legacy of the Roman Empire ...