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28 October 2014

Smart Heuristics: When to Change your Summer Tyres with the Winter Ones

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A few years ago, in my country of birth – Romania – a new regulation was introduced regarding the use of winter-tyres. The initial regulati...
24 October 2014

Two Metaphors on Applied Behavioural Science

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Metaphor 1: Behavioural Science is for Practice (business, public  service etc.) like a Gold Mine! However, do not expect to find...
8 October 2014

Paving the Cow-Paths for Public Urination

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Without any doubt public urination is nasty. It’s icky, it stinks and, when taken to a large scale, it’s a health hazard. Yet, so many, usu...
1 October 2014

Paving the Cow Paths for Smokers

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A few weeks ago I wrote a post on Paving the Cow Paths - helping people do what they want while minimizing the damage.  Paving the Cow-Paths...
30 September 2014

Nudging by Repulsion: When Evolutionary Psychology Meets Nudge

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A few weeks ago, my beloved wife and I received the visit of her mother, sister, brother in law and one year old nephew. As you can imagine...
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Pain (of Paying) at Design for Conversion Amsterdam September 26th

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Last Friday (September 26 th ) I made the participants at the last Design for Conversion conference suffer! Starting low with a gentle fli...
16 September 2014

Ask Simple Questions – The Beauty of Raspberry Tart

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I got old again and this year it so happed that I’m spending my birthday in Bucharest – the city I called home for about 21 years. Being he...