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2 October 2015

Behavioral Science Meets Marketing Communication and UX Design

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On September 21 st I gave two workshop sessions on how behavioral science can improve marketing communication and UX design, respectively....
19 September 2015

The Nudge is Not Enough! The Love Story Between Behavioral Science and Practical Applications

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A couple of weeks ago I published this post on BehavioralEconomics.com  Thank you Alain Samson for the invitation. A romantic relations...
2 September 2015

The Short Bucket List: A tool for making memorable gifts

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This week I attended a Design Thinking workshop in Washington DC. The aim was to improve the gift giving experience. As I am quite bad with...
28 August 2015

Explicit and Implicit Physical Cues for Social Norms

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In many models describing human behaviour, including my own 4D model, social influences and the physical environment are seen distinctly. H...
12 August 2015

How Should Be People Riding the Metro Be Called? - On Primed Identities in Washington DC Metro System

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While choosing the place where we live in the Washington DC Metro Area one of the must-have criterions was to be on the metro (subway) line...
20 July 2015

Is it Wrong to Take the Elevator to the Gym?

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When I go to the gym, unconsciously (habitually) I take the elevator. My usual work-out is around 35 minutes (+/- 5) and the main purpose i...
16 July 2015

Psychology of Money at Action Design Meetup

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On the evening of July 15 I gave a talk on psychology of money. It was a brief summary of the Thinking Money (2 days) training I give. ...