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2 February 2016

Look Beyond What You See! Loosing on One Hand, sometimes, Comes with Larger Gains on the Other

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Not very long ago, I wrote a post regarding the not so fortunate habit of small entrepreneurs of focusing on loses on small mental accounts...
14 January 2016

4 Behavioral Science Reasons Why Recently Dead Artists’ Album Sales Sky-Rocket

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A couple days ago, David Bowie passed and (apparently) his albums sell like warm bread during a famine. Nothing New! A few years ago, after...
11 January 2016

The More You Buy, The More You Pay

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Advertising for retailers often includes phrases such as The More You Buy, The More You Save . Yet the truth isn’t always so. While it is o...
29 December 2015

No! You Will Not …

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On King Street (main commercial street) in Alexandria VA there was a promotional booth for a (fancy) gym last weekend. The two men promotin...
21 December 2015

How to sell a 5¢ product for 1$

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You probably know those machines that (allegedly) allow you to win something by grabbing the prize with a mechanical claw. They usually mak...
14 December 2015

How to Overcharge by Giving Discounts Indiscriminately

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While Discounts are generally used to increase sales’ volume by decreasing prices and creating “buzz”, I encountered an interesting way in ...
7 December 2015

The Self-Defeating Fight against Vaccination Refusal

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In reaction to the persisting decrease of vaccination rates in developed countries, public authorities, the media and non-profits counterac...