Nick Naumof
Applied Behavioral Science Consultant | Trainer | Writer | Thinker
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30 November 2016
Emotions at Work
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Companies investigate employee satisfaction, engagement, wellbeing for a variety of reasons: High Recruitment costs; High turnover is...
17 August 2016
Loss Aversion in a Package
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We bought a set of two HP ink cartridges (black and color) and they came in this packaging. Even if we know that we were supposed t...
18 May 2016
Unlearning in Behavioral Science
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Recently I came across various materials* which state that many of the things I learned in grad-school at Erasmus University aren’t as I’ve...
6 April 2016
5 Things Successful People Do (Nick’s style)
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Lists of N things about successful people are magnet for clicks. Yet, most (if not all) of these lists have close to zero practical value. ...
4 April 2016
Seeking Mediocrity: Humans are Hardwired to Avoid the Worst, not to Seek the Best Outcome
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You probably know about or at least heard of loss aversion: people dislike loses more than they enjoy equivalent gains: Incurring a los...
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