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15 April 2014

It is time to get closer to Applied Behavioral Science!

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People often do things that make little or no sense from a rational point of view. This is until you view them through the lenses of ...
3 April 2014

Screw the Attitudes! Go (directly) for Behavior

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Too many behavioral change related endeavors focus excessively on goals such as “raising awareness”, “changing (improving) attitudes” and, ...
13 March 2014

Seven Ironies of Applying Behavioral Science

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This list refers to naïve people who think that reading one book on behavioral science and watching very catchy videos (with Dan Ariely, of...
25 February 2014

The Paradox of Journalism and Information – The Irrationalities of Why (3)

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Journalists and media institutions say that their job (duty) is to inform the public. (Most) People tend to trust media organizations a...
14 February 2014

Applying Behavioral Science in Service Design Implies Open-Minded Skepticism

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Applying Behavioral Science in Service Design Implies Open-Minded Skepticism   When we think of someone being “Open-minded” we imagine a ...
10 February 2014

Psychology of Money Workshop by Pikant & Naumof at Storm Software Solutions Bolton UK

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On 4-5 December 2013 I,   Nicolae Naumof - The Behavioral Science Trainer , spiced up with a session of the   Psychology of Money Workshop ...
6 February 2014

See Your Customer in 4D

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Marketers as well as other business professionals have to work with or for clients, customers, consumers, potential clients, target groups,...