What does actually mean to make a choice?

Making a choice means giving up all the other possible options.

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I made one big choice… what’s your choice?

Just passing an exam – differences between the Dutch and Romanian approach

In Romania in order to pass an exam, a student should get a minimum grade of 5 (out of 10). In The Netherlands a student should get a minimum grade of 5.5 (out of 10).

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From the point of view of the minimum grade needed to pass an exam, the two systems are similar.

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The big difference comes from what a minimum grade (5 or 5.5) means. In Romania in most cases (not all, but most) if a student gets a 5 it means that s/he is not totally stupid and incompetent. In The Netherlands if a student gets a 5.5 it means that s/he has the minimum knowledge and skills related to the subject of the exam.

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On the other hand getting a grade of 9 or 10 in the Romanian system is not very difficult (not a piece of cake, but it doesn’t require hundreds of hours of work). In The Netherlands, getting a grade of 9 or 10 is very difficult (10 is extremely rare) and requires a lot of work.

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Well, these are minor differences between two education systems. Yet these differences have enormous consequences in what is the result of education and I don’t mean only the knowledge and skills, but rather social implications.

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In Romania a child or a teenager is taught that in order to just get by (pass an exam) there is no need for hard work. Also s/he learns that being very good or perfect (9 or 10) is rather easy and all that is required is a few extra hours of work. Also, by easily giving high grades the teachers tell students that they should strive for the maximum grade possible and that being normal (getting a grade of 7) is wrong.

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In The Netherlands children and teenagers learn that in order to even get by (pass an exam) they need to work quite hard (not very hard, but hard enough). They also learn that in order to reach high standards (grades of 8, 9 and 10) one must study and work very hard. Also they know that getting an average grade (6 or 7) is not bad, it’s normal and they should not be ashamed of it.

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Now, you judge which system better prepares children for the life in a civilized and reasonable society.

After a lot of team work...

After a lot of team work we finished our assignment for Consumer Behavior. The assignment was to make a brand map (using BCM method) and coming up with an idea for a creative communication campaign to change that brand map.

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We had to choose from 6 brands and due to the fact that we are a very international group we chose Coca Cola Zero. No one from the team liked CCZ, but it was the only one that we could all relate to.
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It was nice work, but it felt kind of weird to work for a brand that I don’t like. At the end of the assignment we had to come up with an idea for creative communication in order to change the brand map.
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As we predicted CCZ is perceived as “healthy” and “helps to stay fit”. Well we didn’t agree. Here’s what we came up with…
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