A while back I wrote a blogposton Emotional Re-framing which, in a nutshell, means re-framing a piece of information in such a way that its emotional load and valence is changed. Subsequently this leads to a change in judgment.
During my recent visit to Copenhagen (which in Danish means “Merchants’ Harbor”) I came across a very nice example of emotional re-framing.
The guide from the canal tour told us that a long time ago, the “New Harbor” was populated by Sailor Friendly Women …
You can figure out what that stands for :)