Last Friday (September 26th) I made
the participants at the last Design for Conversion conference suffer! Starting
low with a gentle flick, I’ve encouraged the members of the audience to inflict
pain on each-other. We’ve reached the level of “slap on the wrist” in only a
few minutes.
Luckily for them, this was not a Stanley Milgram
experiment so we stopped and hugged to wash away any negative emotions.
This brief and apparently absurd exercise was
meant to help me present the phenomenon of Pain of Paying and how it can be used in designing payments.
And to make
the presentation even more fun, I’ve used Jars and Beer to illustrate mental
accounting and its implications in the level of pain of paying we experience
when making purchases that involve more than one payment. Thank you Liviu Taloi
for the help :)
Judging by the feedback I received and by the
(low) number of people avoiding me after the talk, I believe the audience liked
it, even enjoyed it.
Thank you and congratulations Arjan Haring and
Chemel Benali for a very nice event.
P.S. I had the honour of announcing the winner
of the DfC competition ;)
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