Metaphor 1:
Behavioural Science is for Practice
(business, public
service etc.) like a Gold Mine!
However, do not expect to find
in a (gold) mine gold bullions (i.e. gold bars).
What you will find is Gold Ore, which needs to be extracted,
cleaned, and refined. This is not as easy as picking up a gold bar.
Metaphor 2:
Applying Behavioural Science
in Practice is like
(having) Sex.
(having) Sex.
It’s fun, It’s jolly and it’s
amazing.
This is true even if you are
working without any specific (customer) insight on the issue that you’re aiming
to improve.
At the same time, if you have
the customer insight,
Applying Behavioural Science is
Like (having) Sex with Another Person.
No comments:
Post a Comment