Adding knowledge
from behavioral sciences helps remove the No
from It Makes No Sense…
From a rational point of view,
people often do things that make little or no sense. But when these actions are
viewed through the lens of behavioral sciences, a new interpretation emerges.
Through the filter of a four-dimensional model of human behavior developed
using top-level research in behavioral sciences, the reasons that people do
what they do begin to come into focus. Building on this idea, It Makes (No) Sense: - Between the Joy of Gaining and the Fear of Losing offers
a counter-intuitive perspective and macro-rules on human judgment,
decision-making, and behavior.
The first section of the book,
“How We Think,” explores human judgment and decision-making. This knowledge
serves as the basic of understanding of how social factors, transient internal
states, and physical environment elements influence human behavior. Sections
two through six go on to describe the 4D Model of Human Behavior, a very
effective tool for understanding, predicting, and influencing human behavior. This
study gives particular attention to the drivers of human behavior beyond
personality. Section seven, “An Alternative to Carrots and Sticks,” criticizes
the established way of offering incentives and applying penalties in order to
influence behavior. Through the careful application of knowledge from the
behavioral and decision sciences, behavioral change can occur.
Some
insights from early readers of the book: It Makes (No) Sense: - Between the Joy of Gaining and the Fear of Losing:
“In It Makes (No) Sense, Nicolae Naumof doesn’t just add structure to
your ideas about how people think and decide, he also adds a lot of background
information and plenty of great and very human examples. He’s comfortable
relating advances in psychology to our evolutionary origins and goals, but just
as good at creating compelling stories about how they affect our day to day
lives. In its 75 chapters he will introduce you to a host of different
psychological and behavioral effects – and just as importantly, how they fit
together into a “4D model” of human decisions.
Oh, you might say, I’ve already
read this bestseller or that one on decision making – why do I need another
book? But you’d be wrong. For one thing, there’s so much in here you’ll surely
learn something new. For another, Nicolae cares too much about this topic to
simply repeat the hype. In fact, his final chapters – about how important
experimentation is to behavior change, and what you can expect when you try to
create it – are probably the most vital in the whole book. His message is
simple: this is science, not magic, and it’s only by understanding why effects
happen, and testing your interventions, that you can hope to create consistent
change.”
The BrainJuicer Behavioral Change
Consultancy.
“Great new Behavioural Science book: It Makes (No) Sense -Between the Joy of Gaining and the Fear of Losing” On Tweeter from John Kearon - CEO BrainJuicer
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