13 January 2014

From a Rational Point of View, People Often Do Things that Make No Sense…

Adding knowledge from behavioral sciences helps remove the No from It Makes No Sense

From a rational point of view, people often do things that make little or no sense. But when these actions are viewed through the lens of behavioral sciences, a new interpretation emerges. Through the filter of a four-dimensional model of human behavior developed using top-level research in behavioral sciences, the reasons that people do what they do begin to come into focus. Building on this idea, It Makes (No) Sense: - Between the Joy of Gaining and the Fear of Losing offers a counter-intuitive perspective and macro-rules on human judgment, decision-making, and behavior.

The first section of the book, “How We Think,” explores human judgment and decision-making. This knowledge serves as the basic of understanding of how social factors, transient internal states, and physical environment elements influence human behavior. Sections two through six go on to describe the 4D Model of Human Behavior, a very effective tool for understanding, predicting, and influencing human behavior. This study gives particular attention to the drivers of human behavior beyond personality. Section seven, “An Alternative to Carrots and Sticks,” criticizes the established way of offering incentives and applying penalties in order to influence behavior. Through the careful application of knowledge from the behavioral and decision sciences, behavioral change can occur.

Some insights from early readers of the book: It Makes (No) Sense: - Between the Joy of Gaining and the Fear of Losing:

“In It Makes (No) Sense, Nicolae Naumof doesn’t just add structure to your ideas about how people think and decide, he also adds a lot of background information and plenty of great and very human examples. He’s comfortable relating advances in psychology to our evolutionary origins and goals, but just as good at creating compelling stories about how they affect our day to day lives. In its 75 chapters he will introduce you to a host of different psychological and behavioral effects – and just as importantly, how they fit together into a “4D model” of human decisions.

Oh, you might say, I’ve already read this bestseller or that one on decision making – why do I need another book? But you’d be wrong. For one thing, there’s so much in here you’ll surely learn something new. For another, Nicolae cares too much about this topic to simply repeat the hype. In fact, his final chapters – about how important experimentation is to behavior change, and what you can expect when you try to create it – are probably the most vital in the whole book. His message is simple: this is science, not magic, and it’s only by understanding why effects happen, and testing your interventions, that you can hope to create consistent change.”

The BrainJuicer Behavioral Change Consultancy.

“Great new Behavioural Science book: It Makes (No) Sense -Between the Joy of Gaining and the Fear of Losing” On Tweeter from John Kearon - CEO BrainJuicer

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