On October 9th I, Nicolae Naumof, gave a half a
day workshop on the topic of choice architecture at MediaLAB Amsterdam, part of
Hogeschool Amsterdam (University of Applied Sciences Amsterdam).
Sixteen students attended the workshop and they have been acquainted
with some basic elements of choice architecture and with some real-life
examples of how choice architecture is used. In the second part of the
workshop, the students solved two case studies on analyzing and respectively
constructing a choice set.
Here’s what Marco van
Hout - Program and research coordinator MediaLAB Amsterdam said about the
workshop:
Pikant & Naumof recently facilitated
the workshop 'Choice Architecture' for the MediaLAB Amsterdam students. These
students follow a high-paced design program and work for 20 weeks in
multicultural and interdisciplinary teams on challenges from industry.
Nicolae's workshop proved vital for their knowledge of human behavior, and in
particular in how to design for and optimize choice architectures.
Besides being very
informative, the workshop was full of fun facts and engaging examples/
exercises. I highly recommend this workshop to anyone interested in optimizing
their product, interface or business model through clear guidelines in how to
persuade, convince and nudge people's decisions.
For me, giving this workshop was a pleasure. For some time I
had not worked with young people and it was a great pleasure to see the energy,
enthusiasm and willingness to learn the students at MediaLAB Amsterdam.
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